BEGIN SHARE IT COMMENTS SEE ALL SLIDES Photo of Jessica Chou SEP 28, 2016 3:00 PM JESSICA CHOU Though bloggers may have a reputation for sharing almost every aspect of their lives — from #OOTDs to dinner pics (hey, we're guilty of this, too) — rarely does the world see what things are like with no filter involved. It's that behind-the-scenes work that's most fascinating — and oftentimes, most complicated. By now, it's common knowledge that some fashion bloggers are paid by brands to wear their clothes, and yes, It Girls do get sent plenty of goodies gratis, but what about all the other facets that make blogging a successful business? And, are there any downsides? Like any job, plenty of tribulations come with blogging. In addition to the pressures of getting the perfect Instagram, there's paperwork, legal issues, networking, and — oh yeah — internet trolls. It's a role that requires almost 24/7 commitment, and social media breaks are sometimes a necessity. And, when it comes to being Insta-famous, making it is 90% of the battle. Ahead, we spoke to fashion bloggers about what they wish they knew before going viral. BEGIN SLIDESHOW CELEBRITY STYLE | FASHION | FASHION BLOGS | NEWS | FASHION BLOGGER TIPS - MARTHA LUNA, HANNAH STOUDEMIRE COMMENTS The Kardashian-Jenners have all been known to catalyze sales, whether or not they're hyping their own brands. But in case you had any doubts about Kylie Jenner's influence, well, this should serve as proof of it: Last week, the 19-year-old wore a pink sports bra from H&M on Snapchat — and today, the retailer's online inventory of that specific style has been totally wiped out, as Teen Vogue notes. Anyone who's tried to get their hands on a Kylie Lip Kit on restock day knows the teen certainly has the power to move product (and sell out stock). Clearly, not even the fact that Jenner only wore the H&M bra once on Snapchat — where videos and images disappear after 24 hours — could dissuade eager shoppers from tracking down the exact item. This is the most viewed person on Snapchat we're talking about, after all.

London Fashion Week Trends: Spring/Summer 2017

COLOUR, hemlines, prints: unlike New York, where many brands stuck to their signatures, London was a melting pot of ideas where everything seemed up for discussion. Apart from the conundrum of the week – Christopher Kane’s Crocs: do you dare? – much of the chatter centred around Burberry’smammoth see-now-buy-now show, where 83 looks inspired by Virginia Woolf’s Orlando signalled a new era in fashion. But there were plenty of other designers who offered game-changing looks for spring/summer 2017. Here are five trends we loved from London Fashion Week.

london fashion weekend

COLOUR, hemlines, prints: unlike New York, where many brands stuck to their signatures, London was a melting pot of ideas where everything seemed up for discussion. Apart from the conundrum of the week – Christopher Kane’s Crocs: do you dare? – much of the chatter centred around Burberry’smammoth see-now-buy-now show, where 83 looks inspired by Virginia Woolf’s Orlando signalled a new era in fashion. But there were plenty of other designers who offered game-changing looks for spring/summer 2017. Here are five trends we loved from London Fashion Week.

The Languid Dress

Dresses are always a summer story but this season they’re languid and loose, doing away with the more structured shapes and evening fabrics that populated the autumn catwalks. At Roksanda, they were bias cut and rendered in a heavy silk that semaphored haute-casual ease thanks to sporty stripes on cuffs and necklines; at Paul Smith they were knotted and lined in a contrasting colour; at Erdem, they exposed the shoulders and flared gently at the ankle.

london fasion weekend

The Statement Sleeve

Stylists had fun this season rolling sleeves up, yanking them down to expose shoulders, shredding them open and studding them with bangles - and designers did too. Marques’Almeida’s were our favourite, either sheer and layered over vintage basketball T-shirts or oversized, hems virtually grazing knees, but Simone Rocha, JW Anderson and Christopher Kane also deserve special mention, some puffed and enlarged, others studded with crystals.

The Uneven Hemline

Handkerchief hemlines have long been a JW Anderson preoccupation – this season he even went so far as to construct a dress entirely out of white Irish linen handkerchiefs to really ram the point home. Our favourite, though were the ones that had been cut straight and then curved into an S-shape, leaving panels to spiral in ombre hues. Elsewhere, Johnny Coca at Mulberry played with jagged hems, and at Preen, Justin Thornton and Thea Bregazzi hoiked them up and then yanked them down again in various states of punkish rebellion.

Micro Florals

Splashy florals never die but this season’s most interesting came in small nostalgic sprigs, as seen at Emilia Wickstead; in tiny, intricate garlands sprinkled with Pentagrams in Preen's witchcraft-inspired collection; and in Erdem's beautiful linen and silk dresses, where tiny crowns and Roman numerals were hidden within microflorals.

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