BEGIN SHARE IT COMMENTS SEE ALL SLIDES Photo of Jessica Chou SEP 28, 2016 3:00 PM JESSICA CHOU Though bloggers may have a reputation for sharing almost every aspect of their lives — from #OOTDs to dinner pics (hey, we're guilty of this, too) — rarely does the world see what things are like with no filter involved. It's that behind-the-scenes work that's most fascinating — and oftentimes, most complicated. By now, it's common knowledge that some fashion bloggers are paid by brands to wear their clothes, and yes, It Girls do get sent plenty of goodies gratis, but what about all the other facets that make blogging a successful business? And, are there any downsides? Like any job, plenty of tribulations come with blogging. In addition to the pressures of getting the perfect Instagram, there's paperwork, legal issues, networking, and — oh yeah — internet trolls. It's a role that requires almost 24/7 commitment, and social media breaks are sometimes a necessity. And, when it comes to being Insta-famous, making it is 90% of the battle. Ahead, we spoke to fashion bloggers about what they wish they knew before going viral. BEGIN SLIDESHOW CELEBRITY STYLE | FASHION | FASHION BLOGS | NEWS | FASHION BLOGGER TIPS - MARTHA LUNA, HANNAH STOUDEMIRE COMMENTS The Kardashian-Jenners have all been known to catalyze sales, whether or not they're hyping their own brands. But in case you had any doubts about Kylie Jenner's influence, well, this should serve as proof of it: Last week, the 19-year-old wore a pink sports bra from H&M on Snapchat — and today, the retailer's online inventory of that specific style has been totally wiped out, as Teen Vogue notes. Anyone who's tried to get their hands on a Kylie Lip Kit on restock day knows the teen certainly has the power to move product (and sell out stock). Clearly, not even the fact that Jenner only wore the H&M bra once on Snapchat — where videos and images disappear after 24 hours — could dissuade eager shoppers from tracking down the exact item. This is the most viewed person on Snapchat we're talking about, after all.
Thursday, 29 September 2016
BEGIN SHARE IT COMMENTS SEE ALL SLIDES Photo of Jessica Chou SEP 28, 2016 3:00 PM JESSICA CHOU Though bloggers may have a reputation for sharing almost every aspect of their lives — from #OOTDs to dinner pics (hey, we're guilty of this, too) — rarely does the world see what things are like with no filter involved. It's that behind-the-scenes work that's most fascinating — and oftentimes, most complicated. By now, it's common knowledge that some fashion bloggers are paid by brands to wear their clothes, and yes, It Girls do get sent plenty of goodies gratis, but what about all the other facets that make blogging a successful business? And, are there any downsides? Like any job, plenty of tribulations come with blogging. In addition to the pressures of getting the perfect Instagram, there's paperwork, legal issues, networking, and — oh yeah — internet trolls. It's a role that requires almost 24/7 commitment, and social media breaks are sometimes a necessity. And, when it comes to being Insta-famous, making it is 90% of the battle. Ahead, we spoke to fashion bloggers about what they wish they knew before going viral. BEGIN SLIDESHOW CELEBRITY STYLE | FASHION | FASHION BLOGS | NEWS | FASHION BLOGGER TIPS - MARTHA LUNA, HANNAH STOUDEMIRE COMMENTS The Kardashian-Jenners have all been known to catalyze sales, whether or not they're hyping their own brands. But in case you had any doubts about Kylie Jenner's influence, well, this should serve as proof of it: Last week, the 19-year-old wore a pink sports bra from H&M on Snapchat — and today, the retailer's online inventory of that specific style has been totally wiped out, as Teen Vogue notes. Anyone who's tried to get their hands on a Kylie Lip Kit on restock day knows the teen certainly has the power to move product (and sell out stock). Clearly, not even the fact that Jenner only wore the H&M bra once on Snapchat — where videos and images disappear after 24 hours — could dissuade eager shoppers from tracking down the exact item. This is the most viewed person on Snapchat we're talking about, after all.
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